I’m back from my unintentional hiatus, everyone, and you can now begin to rejoice.
I’m half kidding. My sincere apologies for not covering a few competitions that occurred during the hiatus. I really have no good excuse for it, I’m just lazy – and have been working and shredding a lot, which yes, I know, is a bit of a juxtapostion. Since this is a snowboarding blog, I guess that is a kind of half decent excuse.
At this point, I feel no need to repost the results of stuff that happened ages ago, and that you probably know about anyway, so I’m just going to, you know, not. I am, however, going to address some themes I’ve noticed recently in the industry. Just because I wasn’t writing, doesn’t mean I wasn’t paying attention.
I do think a major element that inspired a bit of my hiatus is the fact that I’ve been a bit put off with competitive snowboarding. I noticed it a bit during the X Games, where my lack of enthusiasm dropped off from recent years. My apathetic attitude hit the tipping point during Air + Style LA. I literally could not give a shit about it. I’m a big fan of the riders that participated in it, but this version of Air + Style just felt like a big spectacle – something that everyone has been against since the introduction of snowboarding into the Olympics.
I’ve only been snowboarding for about four years, so I feel as though I don’t have much room to comment on the evolution of the sport, but recently, it’s felt a bit more corporate. I realized this when Burton posted a picture on their main Twitter account of Kylie Jenner wearing pants that had something to do with Burton. I can’t remember the complete detail of the post except me thinking: what the actual fuck? When did snowboarding decide to take a page from the E! News handbook by posting pictures of what a Kardashian – Jenner is wearing? Is this seriously what we’ve become? I scrolled through some of the responses to the tweet and they seemed unfavorable, which is good.
Perhaps I’m being too hypercritical of the industry, and obviously there are still loads of companies and riders out there trying their hardest to keep snowboarding true to its roots. These are, however, some reoccurring themes that I’ve heard said riders and companies be vocal about, but I’ve never actually picked up on them myself. And now that I am, I’m really not liking it. Anyone else feel this way? Sound off below.